Creating a shared content-production system to address unclear expectations, inconsistent handoffs, and review cycles that were slowing progress.
OppsSpot LLC
Project Manager
Ongoing
Build a shared content-production system that keeps newsletters and social media running on a consistent schedule. The focus was on replacing informal workarounds and conflicting expectations with a workflow the team could actually use together.
Led process design, cross-functional coordination, and full system implementation. This included diagnosing where things were breaking down and building the tools and workflows the team uses today.
I used lessons learned, team working sessions, and individual conversations to identify where the existing process was breaking down. The goal was to replace informal workarounds and conflicting expectations with a workflow the team could use together.
Reviewed what wasn't working and why
Surfaced individual pain points and workarounds
Mapped the process gaps together
Built a system around what the team actually needed
A shared framework for posts, newsletters, and video or miscellaneous content.
Defined roles across leadership, content, design, review, and scheduling.
Working-draft and final-draft standards so review cycles had a clear starting point.
Covers events, solicitations, and deadlines of interest.
A finalization deadline for the following week's content, set on a recurring schedule.
Source information organized so it's easier to find and reuse.
Leadership calendar, Metricool, Slack, Mailchimp, and shared tracking documents working together.
I continue to oversee and refine the workflow as new needs emerge. After establishing the core procedure, I created additional reference materials to make content development faster and more consistent. I also redefined the company's SMPV, giving content creation a clearer audience and message direction.
Identified where the process was breaking down
Replaced informal workarounds with a system the team could use together
Additional materials to make content development faster and more consistent
Redefined the company's Skills Market Problem Value (SMPV) to give content a clearer audience and message focus
~3× Linkedin benchmark*
993 → 1,429 followers
Oct. 2024 – Aug. 2026
2026 YTD
42.2K impressions • 6,479 interactions • 5,156 clicks • 264 new followers in 2026 YTD
*2026 YTD LinkedIn performance measured via Metricool. Benchmark: Socialinsider LinkedIn Benchmarks, 5.20% average engagement rate by impressions (2025 data).
Content Production Workflow Implementation